About this deal
The ‘secret’ to ALL GOLD’s unique recipe was brought to South Africa by Scottish chemist, John Semble, for production by H. Jones and Co. This jam manufacturing company in Paarl, Western Cape is a humble beginning for the brand, as the well-loved product was originally made by lowering muslin bags filled with herbs and spices into pots of ripe, freshly crushed tomatoes. Sauté the Onions and Garlic: Sautéing the onions and garlic before adding them to the sauce adds a delicious caramelized flavor.
Roast the Tomatoes: Roasting the tomatoes before making the sauce adds a smoky and caramelized taste. This theme was carried through to the media launch where All Gold fans – young and old – got to test their own creativity with paint, glitter, textures and everything inbetween! Simmer for Longer: Allowing the sauce to simmer for a longer time helps the flavors meld together and creates a more robust taste.It’s official! Between 1908 and 1985, a total of 250 million bottles of ALL GOLD Tomato Sauce were sold; that’s enough to circle the globe one and a half times. Tomato Concentrate (Water, Tomato Paste) (Minimum 44%), Cane Sugar, Vinegar, Salt (Non-Iodated), Spices (Irradiated), Water Tomato Concentrate (Water, Tomato Paste) (Minimum 42%), Cane Sugar, Vinegar, Salt (Non-Iodated), Spices (Irradiated).
Based on a survey conducted on Home Tester Club, 6 354 members responded to the tomato sauce survey in December 2018. All Gold was ranked their number one brand in South Africa for Best Tasting, Best tomato flavour, Best for use in Hot chips, Best low-sugar option, and Value for money”For over fifteen years, Just Design has proven time and again that good thinking leads to great creative. With a national footprint and accounts across Africa, Middle East and Europe, they are the strategic design and innovation partners for many blue-chip clients and global brands, and are one of South Africa’s leading Future’s, Strategy and Design agencies. About All Gold Use Fresh Herbs: Adding fresh herbs like basil, oregano, or thyme can enhance the overall taste of your tomato sauce. The debut of our first commercial features tomatoes jumping into a bottle of ALL GOLD Tomato Sauce and strawberries jumping into a can of ALL GOLD Jam.
